Promotion, Advertising and Distribution for Film, Television and New Media (3) (Dr. Wei JIANG) [Semester 2 of 2022-2023]

This course aims to explain, examine and apply a wide range of marketing, advertising, sales and distribution models and theories related to specific Chinese and Hollywood case studies while also applying them to Chinese market. Students will arrive at an understanding of the importance of innovation in the contemporary media production industry as well as the challenges that marketers are now facing within new-media industries.